Billboard in Toronto
Pink Triangle Press (PTP) operator of Squirt.org launched its latest advertising campaign showing three gay men embracing. The three men represent a diversity of races. This campaign was launched in Toronto (ON) on March 23, followed by Dallas (TX) on March 30. The goal of the campaign is to raise awareness of racism in online dating.
“Toronto and Dallas are richly diverse cities and Squirt.org is popular in both Metros. These communities are good starting points to begin spreading a positive, inclusive message.” – says Attila Szatmari, PTP’s Digital Business Director.
Racism in online gay dating has been a hot topic in the media for a while. It has been discussed that many profiles on gay dating websites and apps have discriminatory statements like “no Blacks, no Asians, no fat, no old” etc, implying you need to be Caucasian, young and physically well-built in order to be successful in gay online dating. In order to quantify the issue, Squirt.org surveyed its user base and asked them if they feel welcomed on Squirt.org and other gay dating sites (Grindr, Scruff, Manhunt, Adam4adam and Gaydar). Squirt.org ranked higher than any of its competitors.
The survey was analyzed by different demographics like age, body type etc.
“We are very happy to see from the results that older people, people who don’t have a perfect body and people coming from different ethnicities feel welcomed on Squirt.org more than on any other sites or apps. We are proud to be the site where an “average Joe” can meet somebody.” – says Szatmari.
Billboard in Dallas
The new campaign is rolling out on Squirt.org’s print and outdoor promotions all over the world throughout April.
interracial sex is hot 🙂
The place squirt raises racism most effectively is on the “ethnicity” category of everyone’s profile.
As a black man who prefers dating interracially, I’ve encountered too many racist pricks to count in my years of online dating. There are more people than I’d like to admit won’t give me the time of day due to my skin color. Maybe I’d have an easier time after getting really ripped, lol!
Like homophobia, racism is disgusting and has no place in modern society….you really would think humans would’ve moved on by now
when it comes to sexual attraction, to me, the lines get blurred…saying I don’t like other races, is racist…saying I’m not attracted to other races is something else…we all have types that attract us…I prefer 35+, hairy, and masculine…race doesn’t really factor in for me…but just like young, skinny, hairless is a turn off for me, I can see where other races could be a turn off for some…I don’t think that’s necessarily racist…I think it’s in our sexual wiring…like some guys like women, while other guys like guys…
I tend to agree with miwolf. Sexual tastes and racism are two entirely different things. I tend not to be attracted to some ethnicities, however, exceptions have been made on a few occasions. I have been told I am racist, but in actuality, I have never had hatred nor have I despised other cultures or people with other skin colors. I hang with many different races, yet I am not particularly physically attracted to them. I don’t find that to be racism.