David Beckham is launching his own men’s wear brand and fragrance, WWD reports:
The L.A. Galaxy midfielder has been busy working with a design team for his long-rumored bodywear line, confirmed Beckham to WWD. The new fragrance, called Homme by David Beckham, will be in stores this September.
Said Beckham: “It’s not my natural inclination to see myself as a brand, I’m just a person who has been fortunate to explore other interests and passions outside of the game I love…I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished. I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani.”
Beckham added he has already completed some design and merchandising work on the line — and that fans should expect another eyeful of his skivvies-clad, tattoo-covered body when the collection launches, at an unspecified date down the road. “With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result. I can’t wait to show people the collection — although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.”
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