Describing himself as the king of all daddies, Rocco Steele is undoubtedly one of the titans of gay porn.
My fantasies are fuelled by every inch of Rocco – whether that’s in studio productions or in the compelling self-filmed encounters that he posts on fan-subscription sites.
But I’m also impressed by Rocco’s business acumen.
I caught up with Rocco to quiz him about his line of underwear – 10seven.
What was the initial inspiration to launch your own line of underwear?
I was working a really soul-sucking job in NYC, and had been wanting to start my own thing for years. I’d spoken to friends who’d started their own e-commerce businesses, but I was looking for the right product to produce – something that wasn’t too costly, that was easy to produce, and easy to ship.
I come from a corporate retail background, so apparel of some sort seemed like an obvious choice.
I decided on men’s underwear. My main reason for this was because I was living in New York City and when I’d walk into the gay shops, all of the underwear seemed to be made for younger guys – the colours, the silhouettes – they just didn’t seem to be appropriate for me. I’m a man in my 50s.
I wanted to design underwear that would be appealing for men of all ages. I now have styles for everybody – I have the sexier silhouettes for the guys who want that, I have more conservative styles for the guys who want that. I have classic colours – black, white, red, blue – and I also have fun colours, such as pink, purple, and yellow.
We’re used to seeing underwear being modelled by gym-fit guys who are super-lean and muscular. You’ve said that you wanted to create underwear for all body shapes. What are the design considerations that you need to navigate when designing for guys with a bigger physique?
I wanted to create a brand that could appeal to the widest range of guys possible.
In the early days of 10Seven, I created an XXL in a few of my styles, because many brands don’t. Unfortunately, I just didn’t sell enough of that size and it affected my ability to order the amount of the sizes that did sell – medium, large, and extra large. However, I still carry a few styles that go up to 2XL – like the classic jock, the daddy boy jock, the classic brief, and the trunk.
The most important thing to me when designing underwear is comfort and fit. I had some growing pains in the early days because I had some styles made in China. No matter what I approved in pre-production, the sizing would somehow be different when I received the bulk production. So, I switched to having stuff produced in the US. It’s definitely more expensive but now I have more control over the production process, as well as recourse if something isn’t the way I like or expected.
Which style of underwear do you prefer to wear on a day-to-day basis?
I prefer trunk and boxer-brief styles of underwear for myself. I’m a bit more conservative in my underwear tastes.
What about when it comes to underwear on other guys?
In the bedroom, I prefer a jockstrap in a guy. I love how it frames the guy’s ass and make his cheeks pop.
Out of the bedroom, I think it’s important for a guy to feel comfortable under his clothes. As a guy who makes underwear, I prefer a guy to wear whatever he is most comfortable wearing.
Are there more products in the pipeline?
Absolutely! In about a month, I’ll be launching the new Daddy AF jock. It’s my interpretation of the old classic wide waistband Bike jock. I can’t tell you how proud I am of this style.
I took so freaking long trying to source a quality waistband. Many of the Bike-style jocks on the market are using a flimsy waistband that just doesn’t hold up to the mileage and the wear and tear a guy puts on his jock. Jock waistbands get pulled on – a lot – so, it was important to find an elastic that can hold up.
Additionally, comfort in the pouch is extremely important. I spent a lot of time getting this right. The end result is an extremely comfortable, extremely durable jock that is built like a tank and looks badass as fuck. It will be the first style that will feature the new X7 logo.
I’m also just starting design on a new jock that will launch in early Spring. It will be an update on my very successful Classic Jock. The update will feature a jacquard waistband with the new X7 logo. It will come in the most popular classic colours, as well as a new colour or two for Spring.
Although I’ll always carry different styles of underwear, I’m seeing a greater need for good jockstraps right now so that’s where my focus is currently. But customers can find all underwear styles as well as a variety of jockstraps on my website.
What do you hope that guys feel when they’re wearing 10Seven underwear?
I really don’t care if people buy my brand because I’m affiliated with it. I’m just another businessman who happens to design and produce undies and jocks. I want them to buy my products because they know or they’ve heard that it’s a quality brand with sexy styles and amazing customer service.
When they’re wearing my brand, I want them to feel nothing – I want them to be that comfortable that they don’t even think about what they’re wearing.
Dive into the world of 10Seven underwear
Follow Rocco Steele on Twitter
The underwear
rather have some of his co starts
Rocco is a has been – over exposed far too much
I respect your opinions DAVEWESLEY and down_to_earth_man, however, I’m thinking the point of the set was his underwear brand.
Which, if you think about it, may be good news to you both as he’s branching out into different ventures – perhaps preparing for a post porn life.
he looks awful and his underwear looks awful
That seems a bit harsh, blacktshirt? I think Rocco looks great, and his underwear range is really cool. I guess we’ll just have to agree to disagree. Gareth.
Rocco is very very handsome …And hes very masculine Which is a plus with all the boyish gys in porn these days YUCK… And all the things you wish you had in you ROCCO got it all…..Rocco goi it going on…. Bitter queens who attack Rocco finish last in life..
Question from the interview: “We’re used to seeing underwear being modelled by gym-fit guys who are super-lean and muscular. You’ve said that you wanted to create underwear for all body shapes. What are the design considerations that you need to navigate when designing for guys with a bigger physique?”
So. Other than Rocco himself, what kind of guys do we see “modeling” his underwear in the pics? I’m not exactly seeing “guys with a bigger physique” but they DO look to be pretty “gym-fit” and “super-lean and muscular.” And Rocco’s not exactly that far away from the “gym-fit” description himself.
Fair point, Joey. I agree, but I’d be open minded to see what kind of models are used throughout the entirety of his marketing campaigns. And, of course, if the styles and sizes are what he says and do “what they say on the tin”. The pics presented here may just be the same old youth sells – so push that forward. Hell, one guy on here even referred to the models as his “co-stars”, so clearly they’re attracting attention. Even away from reading the text (or the fact that none of them appear in any of the pictures of Rocco)LOL. Unless, to give due consideration, he meant his many co-stars from previous sets or shoots.
Hi hrychstlvr69 and joeynmtgy8. It’s a fair point about the images used in the brand’s marketing. The images in the article were agreed with Rocco and are a combination of his photos and marketing photos for the underwear. Apart from discussing some of the challenges in producing larger sizes of underwear, we didn’t really get into representing a diversity of shapes in promotion for the underwear. However, it’s clearly something that Rocco is conscious of, as it was one of the main reasons he began developing his own underwear line. Gareth.
I’ll never get the draw with this guy.
Hi sicilianmikey, that’s a fair enough – different guys appeal to different people. For me, Rocco ticks all of my boxes. Gareth.
You never will…Because hes not your type..But his 100% mine I get what the draw with ROCCO is….No.. Rocco isnt over exposed!! Rocco is just RIGHT fr is men who adore bearded hot handsome masculine males …Rocco the man is drop dead beautiful….Hes at my place of business this Weekend BEAR EXPO 10 Nov 1 2019 ….You wanna know which plsace this is?
mail me !! I’ll take Rocco over every Porn star in the business these days..
ROCCO STEELE Is the SEXIEST “ALL He-Man” that I have seen on Porno Sites. His COCK is AMAZING!!!! He is a super stud. All others pale in comparison. In the nude or in briefs—He RULES!!!!!! Anyone one who thinks otherwise is an Id–t. I am in LUST for Rocco .. He is the KING of COCKS and a “REAL MAN”!!!!!GGGGGGrrrrrrrrrr……
So anyone that disagrees with you is an idiot? Wow, what a way to look at life. Well then, be prepared to call me an idiot. I think he has an REALLY unattractive face. From the neck down, he is hot. So, if I do not agree with you, I am coming out to everyone as an idiot! There, I said it.
Well, I’m an idiot. I’ve been called worse by better. In the beach city of Santa Cruz in California, on the Boardwalk they have these characters, been there for ages. They’re not animatronic, they’re these statue creatures…they’re probably fiberglass. The funny thing, they’re cavemen. I swear to God, if anyone saw them—hell, they might be able to be Googled—you’d see Rocco’s face in them. No hate for the dude personally, aside from his cock, there are tons of other guys of various ages who’re far hotter. I honestly don’t care who agrees, the guy is just a bit too harsh to enjoy. I wasn’t gunna say anything but, direct a comment at me and, well, tough shit.
So anyone that disagrees with you is an idiot? Wow, what a way to look at life. Well then, be prepared to call me an idiot. I think he has a REALLY unattractive face. From the neck down, he is hot. So, if I do not agree with you, I am coming out to everyone as an idiot! There, I said it.
I congratulate you on your endeavors to follow your heart and soul!!! I think you’re hot as hell!! Never mind you’re in your 50’s!! You’re a beautiful man!!
Beautiful man, but those tats just don’t do it.
Gareth,
Hottest Daddy fantasy ever for me would be Rocco Steele and Drew Sebastian working both holes!
WOW, Rocco’s underwear is awesome.
Rocco can you PLEEEASE create a Rocco Steele Dildo Penis, would be so so real to use