GAY.NET: Nasty Pig is a clothing company that got its start creating products for the gay male market, primarily targeting denim-wearing muscle men. From jock straps and briefs to pants and chaps—all in regular materials like cotton and denim, as well as leather and rubber—the business quickly grew, taking on an urban street vibe that men found incredibly sexy. Now a commercial for their new Dominant Jeans line has some Facebook fans wondering if the company is trying to gloss over its sexual gay roots and target a more mainstream straight male audience.
The commercial in question features a tatted up young guy in his underwear, which is no different than any other brand targeting hip, young men. It then shows him getting a text to hang out with someone, but he refuses, texting back, “Really busy today I gotta do me.” He takes off, does some skateboarding, then texts the person back saying he’s now ready to “…do you!”
Seems pretty gay so far; after all, what straight guy would tell his girlfriend he’s ready to do her? But some online viewers pointed out that the texter’s name is never seen. Gender is never known. And there’s nothing about the protagonist, other than his clothing choice, that makes him appear to be gay. Is he supposed to be straight? A guy who has sex with other guys but doesn’t define his sexuality? Is he “straight acting” and perpetuating the stereotype that the only really sexy guy is one who doesn’t act gay?
Or are there just some gay guys out there who are getting their panties in a bunch over nothing?
Yah, I’d read that as a straight guy for sure, but then, what do we define as gay or straight? This is a stereotype of a certain type of straight guy, but technically, why couldn’t he be gay? It’s not clear. Not all gays act the same, and not all straights do. Ultimately, it’s up to the company to choose how they market themselves and who they want to market to. It’s up to us as consumers to shop at places we feel suit our style, sell us the products we want, or ascribe to the values we share. If skateboarding isn’t your style, don’t buy their underwear. If you feel this is pandering to a straight market and throwing us under the bus, don’t support them. But I for one am not getting worked up over it. The guy’s kinda hot, but the music’s annoying and I could give two rat’s asses about skateboarding. Either way, I’m not buying their product. I was never their target audience anyway…. I prefer AussieBum.
People really care about this?
seems pretty gay to me, who cares if the company is trying to target a more open market, theyre a business, theyre trying to make money, ambiguity leaves it open for interpretation FOR A REASON! fucking hell, anyone who is pissed off over this should go eat a tub of icecream and get the fuck over it.
Maybe they’re aiming to the gay population who always say they are “straight acting” in their profiles.
Low priority subject.
I’m thinking bunched panties. Couldn’t care less. Reminds me of that super-sensual Paco Rabanne print-ad campaign a few years ago. If you remember it, you know the one I mean. Same “is he or isn’t he?” ambiguity. And the ad worked. Witness the fact that I remember it.
you know how I know he’s gay?
the little emoticon with the @ symbol…straight guys don’t use those. lol =P
I WATCHED IT IN FULL SCREEN AT THE START WHERE HE IS USING THE STOVE I DID FRAME BY FRAME PLAY BACK AND THERE IS A NAME ITS “MATTHEW DE…” SO THERE’S YOUR ANSWER 🙂
I read him as gay. I mean what straight man has a cup of tea before heading out for a busy day of skating, before going to fuck his insignificant other?
No he’s queer.