From Sexy Fingers:
Because you only need one finger for messing or having a HIV test, AIDES and the JWT agency have launched a very funny & witty campaign called SEXY FINGERS… “to honor your index finger and celebrate the summer.”
On the menu, you have a video clip (shown below), a Sexy Fingers website. and an Android application which allows you to play the game. As it makes you blush with pleasure or mischief, this summer campaign informs you about a rapid testing programme being carried out by AIDES activists. Jean Michel Tixier (the director of the clip and its illustrations, flairs & music) and the studio ANONYMOUS (in charge of development) used all their talents to bring this project to life.